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hotel linens home--> wedding table linens--> hospitality industry news and trend- Sep 18th, 2011


 

The Ritz-Carlton Hotel Company Introduces New Brand Platform: 'Let Us Stay With You

In a new brand platform which launches this month, The Ritz-Carlton Hotel Company L.L.C. showcases the core service philosophy that makes them a successful luxury lodging company, with the introduction of an entirely new communications approach. Disrupting convention in the hotel category, The Ritz-Carlton poses an alternative style of question to guests, asking 'Let Us Stay With You,' thereby reversing the age-old approach of hotels asking guests to stay with them. Through the use of artwork, film, messaging, and digital experience platforms, guests are requested to allow The Ritz-Carlton to be much more than just a hotel; indeed to be that indelible memory that lasts a lifetime.

 

 

 

 

 

 

 

 

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